The Business of Branding: a Series for Small Business Owners
Holmes Custom, formerly Holmes Stamp & Sign, has been in business since 1954. Our business has grown over the years to a roughly 70-person strong team that produces all different kinds of personalized products each day. Our customers are located in all corners of the country, and many of them are small businesses like ours.
With nearly 29 million small businesses in the country, we consider ourselves to be very fortunate for remaining successful after all of these years. We're passionate about supporting other small businesses and know in today's world, there are a few key elements to success. One of them is creating a strong brand and adhering to your brand strategy, so we're introducing our "The Business of Branding" blog series to share with you everything you need to know about branding your small business.
From establishing your goals to creating your logo, we'll show you step-by-step how to take your dream business and turn it into a cohesive, unforgettable brand. Here are just a few of the many topics we'll cover in this bi-weekly blog series:
- Choosing the right color palette
- Identifying your brand culture
- Establishing your brand voice
- Designing your logo
- Assembling your brand style guide
- Common design mistakes to avoid
We'll also share ways to brand your business, from using custom logo stamps to make your own personalized paper products, to personalizing coffee mugs with your company's logo. Add the finishing touch to your brick and mortar location with custom signage to match your brand's style.
We'll feature interviews with other successful small business owners and share their stories of getting started. While small businesses don't often blossom into rapidly-growing success stories overnight, there are plenty of cases that show preparation and hard work is worth it in the long run. Learn how a concrete brand strategy played a role in their success, and be inspired by the stories of others that, at one point, were just dreaming.
There are many things we've learned over the past 64 years, but one of the most undeniable lessons is that the small business community is not only huge, it's also infinitely supportive. Our goal through our "The Business of Branding" series is to take the valuable knowledge we've gathered and give some of the support we've received back to those who yearn to chase their dreams.
Check back in every other Monday to learn the ins and outs of starting your own small business, creating your brand strategy, and establishing a solid base for success!