SEO Specialist
Superstars are easy to spot. They're bright, dynamic, and passionate. They don't settle for good enough, they demand excellence both of themselves and others. And at HC Brands https://www.hcbrands/all-brands, superstars are the norm, not the exception. At HC Brands, we are passionate about driving fast, profitable growth through our online channels. We specialize in sourcing thousands of customizable products from various vendors all over the world, enabling our customers to personalize those products using our unique and creative designs. We then manufacture and ship them from one of our 3 fulfillment centers located in the United States. We are looking for an individual that can manage and grow a great online experience while developing an assortment strategy of personalized goods across our Marketplace Channels.
Our latest opportunity with the company is an SEO Specialist! We are looking for a highly motivated and action-oriented SEO Specialist who is eager to learn and build a career in SEO.
As the in-house SEO Specialist, you will have an opportunity to create content, partner with internal teams, build internal link structure and work on optimization strategies to increase the company’s search engine results rankings. We’re looking for someone who can think strategically, but who isn’t afraid to roll up their sleeves and get some serious work done.
Overview
Job Type: Full time
Location: Jacksonville, FL with flexible hybrid work environment.
Responsibilities
The SEO Specialist will be responsible for SEO strategy, data analysis, and prioritization of your efforts to maximize ROI of SEO efforts. Specific duties and responsibilities include:
- Drive relevant traffic and leads by performing keyword research, competitive analysis and executing content optimization and link building strategies.
- Partner with digital and creative team to ensure positive organic performance on our sites.
- Advocate for SEO excellence in our organization and implement SEO best practices, from on-page content to technical approach.
- Prioritize SEO efforts to achieve the maximum business impact.
- Establish, monitor, and report SEO metrics to ensure tactics are working.
- Conduct and analyze website audits to identify areas of concern to SEO performance, find root-causes, and implement systematic solutions.
- Monitor competitors & take appropriate actions to outperform them.
- Research shopping search trends and update your strategy accordingly.
- Manage content localization efforts to optimize conversion and traffic.
- Stay up to date with the latest developments in the industry and the competitive landscape to stay ahead of updates at Google and Bing.
Skills & Qualifications
- 1-3 years of SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of driving significant business results.
- Experience with data analysis, strategy development and operational program development.
- Working knowledge of SEO tools such as Google Search Console, Google Adwords, Google Trends, Moz, Majestic, and/or similar tools.
- Have experience using Google Analytics or other similar web analytics software to track and understand eCommerce behavior or users and site performance.
- Be comfortable working in a start-up, fast paced environment where responsibilities can change.
- Have some working knowledge of UX and website development and how it impacts SEO performance.
- The ability to influence, communicate and collaborate across teams and levels.
- Be confident in the use of stand Microsoft Office products (including Microsoft Teams) to track data, share information and present ideas.
Preferred Skills, background & Qualifications
· Bachelor’s degree or higher (ideally in a relevant subject)
· Experience working with Magento, Shopify or other eCommerce platforms.
· Additional experience in any of the following would be beneficial:
o Conversion Rate Optimization (CRO)
o HTML coding
o Project Management
o Analytics
Benefits
· Dental insurance
· Health insurance
· Life insurance
· Vision insurance
· Hybrid WFH/Office environment
· No state tax (in Florida)
· Coastal city with great beaches and sun
Working at HC Brands
HC Brands specializes in sourcing, selling, and manufacturing thousands of customizable products, driving fast, profitable growth through our online channels. We take pride in offering products that are unique and that help each of our customers develop meaningful connections in their personal and professional lives.
Our company is made up of 3 teams, that work in unison to deliver exceptional customized products for our customers, across our four fulfillment centers located throughout the United States.
· Product, Tech & Marketing.
o Based in our head offices in Jacksonville Florida. Collectively responsible for sourcing the best products, creating amazing ecommerce experiences, and driving sales.
· Customer Service
o Also based in our head offices in Jacksonville. They work hard to provide exceptional customer service, assist with making sure customer orders are correct and the customer’s needs are accounted for.
· Production & Shipping
o Our production & shipping teams workday & night across our four fulfillment centers to customize thousands of products each day, to our customer’s exact specifications.
Job Type: Full-time