Email Marketing Manager
Join the HC Brands Family!
SUMMARY
Superstars are easy to spot. They're bright, dynamic, and passionate. They don't settle for good enough, they demand excellence both of themselves and others. And at HC Brands, superstars are the norm, not the exception. At HC Brands, we are passionate about driving fast, profitable growth through our online channels. We specialize in sourcing thousands of customizable products from various vendors all over the world, enabling our customers to personalize those products using our unique and creative designs. We then manufacture and ship them from one of our 3 fulfillment centers located in the United States.
Our latest opportunity with the company is an Email Marketing Manager! The Email Marketing Manager is at the forefront of keeping our customers informed through various Marketing email strategies and best practices.
Position Responsibilities
· Responsible for managing daily operations of the email marketing channel including: email content production, contact strategy, list management, segmentation, QA, deployment, testing, and optimization, as well as analytics and reporting
· Plan and execute the promotional calendar for the brands
· Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
· Ensure mobile friendly email template and designs
· Proofread emails for clarity, grammar, and spelling
· Report sales revenue generated from email/SMS Text marketing efforts
· Report on channel performance metrics to include open rate, unsubscribe, etc; as well as performance of overall promotional campaigns
· Partner with category managers to develop and ensure we are incorporating product development strategies into our communications
· Ensure emails follow industry policies and best practices
· Develop A/B and multivariate testing strategies and optimize campaigns based on learnings
· Think outside the box to identify, recommend and test new strategies for reaching customers through email or other push mediums for marketing (e.g. SMS)
Experience
· 3+ years of work experience as an email marketing manager and growing multiple email lists
· Demonstrated a high capacity for time management , organization and project management abilities
· Obsess over the details, wording, and look of your work
· Demonstrated experience in building segments based on company products/offerings
· Proven experience using analytics and analytics tools to measure success and optimize campaigns
· Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, and CAN-SPAM Laws
· Excellent written communication and copywriting skills
· Familiar with Mailchimp or similar ESP