E-Commerce Site Manager
HC Brands is seeking an Ecommerce Site Manager with ecommerce experience and skills to help execute our site merchandising and marketing strategy. We want a teammate who is customer focused, has strong business acumen, is data driven, and has great attention to detail. We are looking for an ecommerce site manager that is passionate about driving growth and building shopping experiences that customers will love.
The Ecommerce Site Manager will be responsible for planning and executing a strategic growth strategy in our Name Tag business unit https://www.nametagwizard.com/ which is part of our family of HC Brands.
The Ecommerce Site Manager will lead a dedicated business unit support team that consists of input from SEO, email, UX and graphic design, conduct market research, identify and execute strategic opportunities that drive sales revenue, and report against defined ecommerce growth metrics.
Overview
Job Type: Full time
Location: Jacksonville, FL with flexible hybrid work environment (2 days remote per week).
Responsibilities
Primary responsibility is to provide strategic leadership to grow their assigned business unit.
- Site Responsibilities
- Analyze site and campaign performance (using Google Analytics and other relevant tools).
- Develop and execute strategies to improve site conversion and organic traffic performance in conjunction with developers, SEO specialists, UX specialists, photographers, and graphic designers.
- Develop effective marketing and campaign strategies in conjunction with paid, social and email managers.
- Monitor competitor, industry, and ecommerce trends to ensure messaging and web experience are in line with customer expectations.
- Responsible for making changes in pricing, promotions, site merchandising as needed.
- Product Responsibilities
- Coordinate with production teams and product merchandizing teams to make sure that inventory is available to match sales expectations.
- Work with the product design team to identify new product and product design opportunities that will drive growth.
Requirements
- Bachelor’s degree in a relevant subject such as marketing, business, communications, economics or UX & design or equivalent relevant work experience would also be considered.
- Demonstrated minimum 1 year track record of devising and executing successful growth strategies on 1 or more ecommerce businesses.
- Proficient in Google Analytics or similar.
- Some working knowledge of SEO, UX, digital marketing channels and how they impact website performance.
- Comfortable adapting to changing strategic needs.
- Ability to communicate and collaborate with team members, as well as present your work at an executive level.
- Be confident in the use of standard Microsoft Office products (including Microsoft Teams) to track data, share information and present ideas.
Preferred Skills, background & Qualifications
- Experience working with Magento, Shopify or other eCommerce platforms.
- Additional experience in any of the following: Product purchasing, Project Management, UX & Design, Data science, Conversion Rate Optimization (CRO), Basic HTML coding.
- Experience working in personalized goods or name tags.
Benefits
- 401K (with company match)
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
- Hybrid WFH/Office environment – 2 days WFH per week
- No state tax (in Florida)
- Coastal city with great beaches and sun
Working at HC Brands
HC Brands specializes in customizing and selling thousands of products that help our customers make connections. We are a fast, profitable growing ecommerce company, that markets ourselves through a wide range of ecommerce channels and marketplaces. We take pride in offering products that are unique and that help each of our customers develop meaningful connections in their personal and professional lives.
Our company is made up of 3 teams, that work in unison to deliver exceptional customized products for our customers across the United States.
Although our primary facility and offices are in Jacksonville, FL, we also have dedicated production facilities throughout the United States.
- Product, Tech & Marketing.
- Based in our head offices in Jacksonville Florida. Collectively responsible for sourcing the best products, generating exciting designs, creating amazing ecommerce experiences, and driving sales.
- Customer Service
- Also based in our head offices in Jacksonville. They work hard to provide exceptional customer service. They assist with making sure customer orders are correct, and help customers complete orders, as well as pass on customer feedback to the rest of the business.
- Production & Shipping
- Our production & shipping teams' work, day & night to expertly customize thousands of products each day, before rapidly shipping them out to homes and businesses across the nation.
- You can apply for this career opportunity and more at our website here: https://www.hcbrands.com/career-opportunities.
Job Type: Full-time