E-commerce Brand Manager
Join the HC Brands Family!
Superstars are easy to spot. They're bright, dynamic, and passionate. They don't settle for good enough, they demand excellence both of themselves and others. And at HC Brands https://www.hcbrands/all-brands, superstars are the norm, not the exception. At HC Brands, we are passionate about driving fast, profitable growth through our online channels. We specialize in sourcing thousands of customizable products from various vendors all over the world, enabling our customers tpersonalize those products using our unique and creative designs. We then manufacture and ship them from one of our 3 fulfillment centers located in the United States. We are looking for an individual that can manage and grow a great online experience while developing an assortment strategy of personalized goods across our Marketplace Channels
Open Positions at our Jacksonville Campus:JOB DUTIES & RESPONSIBILITIES
- Quarterly Category Reviews & Product Performance analysis
- Weekly Site Performance email
- Monthly Sales Plan by brand
- Assortment Planning by category
- Consumer Data & Insights to improve product placement and drive sales
- Manage all aspects of online store to optimize sales and drive online strategy- category structure, top nav, product hierarchy, filters, product sort, price changes, CMS pages
- Drive organic traffic to sites with SEO team resulting in increased sales
- Drive traffic to sites with paid and email marketing resulting in increased sales.
- Develop campaign strategies by site to drive business and traffic resulting in increased sales.
- Facilitate cross functional strategies for MPs & Amazon.
- Own category sort based on sales strategies.
- Knowledge of marketplace competition for designated sites.
- Manage existing product clean up on sites with product specialist and photographer to improve listings and user experience
- Drive product strategy and sales with Social Media manager.
- Site merchandising to optimize shopability and maximize revenue.
- Partner with CFT on new product launch details.
- Shipping cost analysis and strategy.
- Keep track of successful strategies, ask questions and find opportunities and pain points to improve
EXPERIENCE/SKILLS REQUIRED
- • At least 2 years of experience with product purchasing, design and or merchandising experience preferably in an ecommerce.
- 4-year College Degree in Business, Marketing or Product Development required.
- Intermediate experience with graphic design tools such as Adobe PhotoShop or CorelDraw
- Dynamic personality who can build trusting relationships at all levels of the organization and create and sell a vision.
- Outgoing, Positive and Engaging personality with high levels of Emotional Maturity.
- Strategic, analytical and creative thinker
- Acute sense of brand and customer insight
- Goal orientated: ability to stay focused on delivering results