From multinational corporations to the corner patisserie, business cards are tiny brochures that tell your valued patrons – and potential customers – what you’re all about! And they’re a terrific pocket sized marketing opportunity.
Here are our favorite tried and true ways to jazz up and share business cards so they’re sure to be noticed – and remembered!
A Business Card with a Purpose
Be sure your business card doesn’t become just another card in the deck. Magnetic business cards are terrific for adhering to filing cabinets, refrigerators, or other metal surfaces. Get creative! Use business cards as tickets to special dining or company events, as bookmarks, and even as a reusable discount card for a small percentage off each purchase.
Include a Fun Fact or a Testimonial
When designing your business card, you naturally want it to stand out from the others. And, most certainly, you want the information on your card to be read. Try adding a fun fact that will grab the card recipient’s attention. If you’re a marine biologist or work at an aquarium, for example, you might include a line that says ‘Did you know? An octopus has three hearts’!
Technology Is In!
Adding a QR code or a specific product SKU to your business cards that offers a discount for visiting your website is an ideal way to easily track the effectiveness of your business cards – and that people are really interested in what information you’re sharing with them.
Send Those Business Cards in Creative Ways
Send Business Cards along with invoices and to existing – and potential – vendors and suppliers. You may be surprised when an opportunity to gain a new client or expand your business presents itself from something as simple as the interest drawn to your organization via a well-designed business card.
Show Your Support for a Cause
Just about every company out there loves to give back, whether to the community or somewhere in need around the world. Proudly show your patrons, clients, and guests who or what you support by including a small line about your support somewhere on your magnetic business card, such as ‘We proudly support the March of Dimes.” It may even inspire others to join in and offer support, too!
Instantly Connect Your Face to Your Company
Include your best professional picture or even your favorite social media profile picture (depending on the casualness of your organization) on your business card so that people will remember you and associate you with your business long after your initial meeting.